Direct Approach Letter

High-End Beverage Containers
2208 Lamar Drive
Austin, TX 73456
Tel/Fax 4413 6678
11 Feb 2008

Ms. Annie Dalhstrom
Purchasing Coordinator
Compliance 5
101 B Ave C
Levelland

Dear Ms. Dalhstrom:
Order No. 34562SB

I was very unhappy to read your letter from January 27 telling me about one of our beverage containers containing a serious leak. Furthermore, I am sorry that the leak did ruin a white tablecloth. Please accept my apologies for this manufacturing error.

Randal Green, our best beverage container maker, has already begun a special batch for your company at no extra cost. We would also like to replace the white tablecloth. We are investigating why some of our beverage containers have begun to leak and we have it narrowed down to the new type of disinfectant being used during the final manufacturing step.

I do realize that I cannot undo the damage that has been done to the white table cloth but I hope that our efforts to fix this problem assure you that this type of setback will not happen again.

We value your business very much and would hate to lose you as a customer. We look forward to receiving your future orders and hope this issue has been resolved.


Yours truly,




Susan Brashear, President